Homegrown is a unisex brand and multi-brand store located inside of Fred Segal Sunset and Fred Segal Malibu. It was founded by Rick Chavarria and Jason Gletten who both worked retail at Fred Segal prior to opening Homegrown in 2019. Having both worked in fashion for 10+ years prior to opening HG they developed large networks within the industry which allowed them to open a store carrying all sorts of brands and products as well as collaborate with both emerging and well-known brands. This extensive list of brands includes Uncle Paulie’s, Bricks & Wood, Homme Boy, Tried and True, Mauvis Garçon, Buttery Pat, Felt, Jungles, Dickies, Tecate, Carrots and Paisa Boys. Homegrown has developed into more than a brand - it is a space that brings the community together through events and collaboration.